One of my major goals this year was to grow my channel to 1,000 subscribers, and I did it!
Now I want to show you how you can too. I’m going to share 7 of my top tips you can use to grow your channel to 1,000 subscribers, even if you’re starting out with zero.
Most importantly, you’re going to find out how to do so without spending a lot of money. All the tools and resources that I’m about to share are free or inexpensive, but they will make a major impact on your channel’s growth.
Watch or read below:
In order here are….
5 Tips To Grow Your Channel From 0 to 1,000 Subscribers
Tip #5: Use What You Have
When you’re getting started with YouTube, it’s tempting to go out and purchase all the awesome gadgets and software programs that popular YouTubers recommend. Of course, fancy equipment and superior quality videos make a difference but not by much.
It’s far more important to have the fundamentals in place, some of which we’ll cover today.
You already have everything you need to create decent quality videos: a smart phone and natural lighting.
Like a lot of other YouTubers, I used my smartphone to record my first videos.
Hey, it works. No one ever complained about it. I’ve upgraded somewhat to a Logitech webcam, which you can purchase on Amazon for $38.
I have yet to buy any lighting. I record during the day and take advantage of natural lighting.
As far as editing, right now I’m using an editing software called Filmora.
But to be honest, I’m still on the fence about this software. It’s easy to use, it has awesome features, and at only $40, it’s inexpensive.
However, I ran into multiple problems the first few times I used it. I’ve learned to navigate my way around the issues, but if I could go back, I would’ve done better research and opted for something else.
With that said, it may be my computer with the problem. A lot of people claim to use it without any trouble.
Aside from Filmora, there are a lot of inexpensive programs out there. I recommend you do your research. If available, take advantage of free trials before you commit and buy.
Tip #4: Consistency is Key
As I talked about in last week’s post, consistency is the magic key to results. Like any other platform, be it Google, Amazon, or other social media, they like to see regular content from you. The more videos you publish, the more YouTube will promote and recommend your channel.
I started producing my videos regularly in July. At that time, I was sitting at about 450 subscribers. Once I started uploading every Monday, I hit my 1k mark fairly quickly. Consistency is definitely a big factor to gaining more subscribers.
Be as consistent as you can with your upload schedule. Try to publish at least once a week, on the same day, and at the time, just like a TV show. Super Soul Sunday, for instance, always airs on OWN at the same day and at the same time.
If you’re not ready to commit to a schedule yet, don’t. It’ll do more harm than good if you announce a schedule and, for some reason, you then fail to deliver on your promise.
Start by focusing on perfecting your YouTube workflow. Have an established process and routine for recording, editing, and uploading your videos.
Tip #3: Step Up Your Thumbnail Game
You put in the work to create your video, now you must take the time to put a stunning first impression on it.
A thumbnail for a YouTube video is what a book cover is to a book. Your thumbnail needs to catch people’s attention.
We are visual creatures. We gravitate towards certain eye-catching colors and trigger words. Make sure you’re putting in as much effort into your thumbnails as you put into your videos.
I use Canva to create my thumbnails. Click here for a detailed Canva tutorial that explains how to use this brilliant tool to design your thumbnails and social media graphics too.
Tip #2: SEO is Everything
SEO stands for Search Engine Optimization. YouTube is a search engine, and your videos need to be optimized to get views and subscribers.
When people use the search bar to look for specific content, your video MUST show up on the first page of the search results. If not, chances are no one will ever watch your video. Only a small amount of people go past the first page of the search results to find what they’re looking for.
SEO is an extensive topic. It deserves its own post. Heck, it needs its own YouTube channel. And in fact there are channels that are strictly dedicated to SEO for YouTube. Brian Dean is a trusted source (check him out here) as is Sunny Lannerduzzi (check her out here).
But let’s get you started with 2 basic, but fundamental, tactics you can begin using right now to optimize your videos so they show up on the first page of the YouTube search results.
Fundamental Tactic #1: Get Specific
The more specific your title is the less competition there will be.
For example, when I searched for “Social Media Marketing,” YouTube gave 1.5 million videos for that search term.
In the early stages, your channel doesn’t have enough authority in YouTube’s algorithm to help you outrank all these other videos.
What if we make the title more specific?
Like “Social Media Marketing for Beginners.” Wow! What a difference. There is far less competition for this search term, only about 630,000 videos.
That’s still a large number. If we keep making our title more specific, the competition will continue to drop. But keep in mind, you don’t want the search results to be small. A small turn out could mean not many people are searching for that content using those “specific” keywords.
Fundamental Tactic #2: Use Your Specific Title Everywhere
Now that you have a title that has low competition, it’s time to optimize your video.
Before you upload your finished video file to YouTube, make sure to rename it to the same title you chose for your video. Same thing with your thumbnail image.
Also, use the video title to describe what your video is about in the description box and use it in your tags as well.
When you optimize your video this way, it will tell YouTube that your video is a perfect match for what the viewer is searching for. If you chose a topic that has low competition, it will rank on the first page.
I use a tool called Tube Buddy to help me find topics that have low competition and decent search volume.
Tip #1: Above All Else, Bring Value to The Table
YouTube is always changing. What works today may not work tomorrow. Okay, that’s an exaggeration but not by much. It’s a never-ending game. But it’s for the good of all.
YouTube’s mission is simple: provide quality content and a superb experience for the viewers. Viewers are their #1 priority.
Therefore, above anything else, focus on making quality content that’s helpful, inspiring, entertaining, educational, or valuable in some way.
Everything else I mentioned previously should come secondary. Because even if your video ranks #1 on the search results, if it doesn’t deliver people will leave to watch something else, or worse, to a different social media platform. YouTube doesn’t want that. They will hold it against you. Your videos will get less and less exposure.
Bonus Tip: Keep Learning
Especially if you want to do YouTube as a business. It won’t happen overnight, but if you implement these tips and you continue to learn more about this fantastic platform, it will pay off.
A couple of books I recommend:
Amy covers a lot of beginners and advanced tactics to succeed with online video. She covers the why and how extensively in her book. And If you’re looking for some motivation to start, she also delivers that.
If you’re still in the contemplating stage because you don’t know what to start a channel about, Evans’ book will give you some clarity. It’s like a find your passion type of book but from a unique angle that I’ve never come across before.
Of course I have to recommend my own book. I believe in it. To be clear, it doesn’t cover YouTube specifically. But you will learn six business fundamentals you need to have in place to have a successful channel. Plus, you’ll learn new ways of making money with YouTube besides Adsense.
Next Week’s Post
Trello is the productivity tool that has been all the rage lately. Rightfully so because it is the total package to manage and organize big projects in your business and life as well. I’m so excited to tell you all about it in next week’s post!
How To Use Trello: A Complete Beginner’s Guide
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