Quora is the most underrated platform on the internet. But I don’t doubt it will go mainstream in the next couple of years. How could it not?

It’s a brilliant platform with a humble mission “to share and grow the world’s knowledge.” At its core, Quora is a question and answer platform. Like Google, you can ask Quora anything and receive answers almost instantly.

Unlike Google, however, Quroa is interactive. Unique individuals with varying perspectives from all around the world will chime in to try to help you. The best part about Quora is that it’s community-driven. The members decide what’s good content and what’s not.

With the ability to up-vote and down-vote questions and answers, you’ll always receive the best-voted response when you search for an answer to a question. Or if you’re doing the answering, then as long as your content is high quality, members will up-vote your answer, where it has the potential to be seen by millions of people.

Apart from that, there are four things, in particular, that set Quora apart from other social media platforms.

  1. It’s a giving platform. You must provide upfront value before anyone will check out your other conten t.
  2. People are actively searching for your answer. Which means you’re providing someone with content they asked for and need. When you post your articles and graphics on other social media platforms, some people may care about it, and others won’t.
  3. Your content on Quora is evergreen. Like on YouTube and a blog, you only answer the question once, and it will be there forever.
  4. Your answers are search engine-friendly. When someone is searching for an answer using Google search, your Quora answer has the potential to show up as a result.

Watch the following video to learn how to use the platform and answer questions the right way. I’ll also share how I used it to grow my YouTube channel, email list, and even to promote my book.